Hey, I’m James, the founder of Balance Coffee. I believe that drinking ethical and sustainable coffee is no longer a choice.
As the owner of a small start up coffee business, my goal is to make a positive impact. Right now I’m not making a big difference – in fact, I’m making a minute difference – but I believe if we approach this together, we can change the world for the better.
We’re on a mission to create change using a few simple initiatives that ensures every cup of Balance Coffee positively contributes to people and our planet.
Every time you buy one of our coffees, you help us to:
Help us to plant trees
By choosing our coffee, you’re helping us to plant trees. The restoration of trees is one of the most effective strategies for climate change mitigation. We have therefore teamed up with Ecologi to become a climate positive workforce. They aim to plant one billion trees to help reduce the harmful effects of CO2. So far, we have helped them to plant 396 trees which is a CO2 reduction of 20.012T.
Donate to charity
We believe it’s important to give back to coffee farmers and their communities.
That’s why every time you buy a bag of Balance Coffee, we donate 1% to Project Waterfall, a charity initiative bringing clean drinking water, sanitation and education to coffee growing communities.
With your support, we’re hoping to make a real impact in coffee farming communities.
We’re proud to sponsor their latest project below:
Source ethical coffee
All of our coffee beans are sourced from cooperatives and direct trade relationships located all over the world. We purchase speciality grade coffee which accounts for just 3-4% of the total coffee consumed globally. We pay a higher price for this grade of coffee and not just because it tastes delicious – it also helps coffee farmers at origin, as it is sold at a fairer price than commodity coffee. It’s not a complete solution by any means, but we’re able to genuinely improve farmers’ livelihoods, whilst also helping to create a sustainable supply of coffee for the future.
Our full range of coffees will always be fully traceable. This means transparency about each coffee, including the farm, the region and the altitude in which they are grown in.
If you’d like to learn more, check out our blog for, ‘a guide to buying ethical coffee’.
We recycle & re-use
At the. beginning of 2021 we switched to 100% recyclable packaging to continue of efforts in operating more sustainable. In the coffee roastery, water usage has been reduced by 33% and we recycle everything possible, including our recyclable content boxes, packaging material and paper.
Our delivery partners
Finally, we have also chosen to use the most sustainable delivery options available to us. Royal Mail is one delivery option, as they already pass your area every day, and if you choose the DPD option to deliver your coffee, the Co2 emissions of the delivery will have been offset by DPD.