James Bellis | Coffee Expert
James is a food and drink entrepeneur having founded Balance Coffee back in 2020 and Eating In London in 2021.
James is comitted to helping improve the hospitality sector and has over a decade working in the heart of the speciality coffee industry.
Beginning his journey in the world of coffee as a Barista Trainer for UCC Coffee, James trained thousands of baristas across the UK on how to produce coffee to an excellent standard, helping to raise the bar across the industry.
Acquiring certifications from the Academy of Food and Wine Service obtaining a License to Work in Coffee.
Following this, James moved to Sanremo UK, an Italian espresso machine manfufacturer.
His role involved working closely with over 60 of the best coffee roasters UK wide.
Touring the UK and taste testing coffees from every coffee origin across the world, his coffee and machine knowledge grew at a rapid pace.
Visting Italy frequently, to work alongisde some of the best coffee minds in the world including; Technicians, coffee roasters and baristas working within the Sanremo World Academy Team.
This helped James gain more exposure and developed his skills within the industry, attending annual events like the London Coffee Festival.
James was accredited with an SCA Coffee Skills Diploma issued by Tim Sturk, a licensed AST Trainer.
James launched Balance Coffee in 2020 and has achieved great success already.
On a mission to bring healthy coffee backed by science to the UK market, and you'll find their awards and achievements here.
James is considered to be an expert across these specific areas:
- Healthy Coffee
- Certified Barista Trainer
- Coffee Equipment
- UK Coffee Roasters
Commitment to Healthy Coffee
Sourcing for Health
We pride ourselves on sourcing naturally clean, speciality grade coffee, free from nasties like Mould, Mycotoxins and Pesticides.
Over 95% of the world’s coffee is considered “commercial grade coffee”, grown for mass production, sprayed with pesticides, and stored in a way that encourages mould growth.
At Balance, we source from the top 5% of coffee farms worldwide and are comitted to paying 25% more for the best in quality coffee available.
Expert Nutrition Advice
Expert Nutritionist
James consulted Clemmie Rose, a qualified nutritionist who works for Harrods to help understand how he could bring the healthiest possible coffee to the UK market.
Clemmie's insights were invaluable and informed both the sourcing and roasting of the coffee.
Health Matters
Roasted for Health
We carefully roast our coffees to the perfect roast style and temperatures to ensure we bring you the healthiest coffee available.
Our Impact
Sustainability Initiatives
We're comitted to being a sustainable coffee business.
When Balance was founded, we implemented a few simple initatives that help us to operate responsibly.
We're focused on taking measureable action to support people and our planet.