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We’re Working With Chelsea Football Club in Proud of London!

We’re Working With Chelsea Football Club in Proud of London!

If you follow us on social media, you may already know that we have some exciting news! We have been chosen as one of Chelsea Football Club’s small businesses in their Proud of London campaign!

Proud of London is an initiative to celebrate small businesses in London that have been working hard over the past year to help communities during this difficult time. As a result, the businesses chosen range from ethical sourcing, easing unemployment, supporting the homeless to rehabilitating stroke survivors and the injured, have received free advertising across Chelsea’s social channels on matchdays for the remainder of the season.

Balance Coffee is part of Proud of London

Balance Coffee is part of Proud of London

This was a hugely exciting opportunity for our founder James, so we talked to him to explain how we came to work with Proud of London and what it means to him:

“Essentially, my little brother Rhys lost his job in the first lockdown and struggled to get a new job during 2020. So he decided to help Balance Coffee and joined as our wholesale manager.

My brother was subscribed to the Chelsea juniors club and received an email from Chelsea saying they were looking to support small businesses during Covid who specifically gave back to the community. Our family are long time Chelsea fans and we grew up going to the occasional match as kids and getting the football kits for every birthday – so we knew that we had to apply!

I sent off an application that talked about all of our sustainability efforts, and amazingly we were one of the lucky winners! We were kindly given free advertising across the LCD screens, Instagram posts, and on their website!

You can see us on the Chelsea pitch in the Proud of London campaign

You can see us on the Chelsea pitch in the Proud of London campaign

We can’t believe it and will cherish this memory and opportunity for ever. Blue is the colour!”


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